Networking 101: Tips on Being an Effective Networker

Does the thought of approaching a stranger terrify you to your core? Would you move to a deserted island rather than have a conversation with somebody? I get it; it can be intimidating! But listen, people are waiting to meet you and love everything you offer this beautiful world! It's time to stop holding yourself back.

Networking is building and maintaining relationships with people who can help you professionally, whether in finding a job, expanding your business, or gaining new clients. But remember, networking is just a fancy word for having a conversation. You've been having conversations since you could speak; you can do this! Here are five tips on how to network effectively, no matter your comfort level.

Tip One: Be Prepared

Researching your prospects is a critical step in networking because it can help you build rapport, understand their needs, tailor your approach, show that you care, and make a good impression. Investing the time to research your prospects can increase your chances of making a meaningful and productive connection.

For example, you have a meeting with a prospective client. Through your research, you notice they share a lot of content regarding the importance of sustainability. Bringing up your passion for purchasing from businesses that value sustainability in conversation will give you the edge you need to make a valuable impression.

Tip Two: Make Eye Contact

Maintaining eye contact while networking shows confidence, demonstrates your interest, enhances communication, and establishes trust.

But there is such a thing as too much eye contact. We've all been in a conversation where it feels like someone is staring into your soul, and the internal panic begins. Do I have something in my teeth? Is my hair sticking straight up? Did we just fall in love? A simple rule is the 50/70 rule. Maintaining eye contact 50% of the time you're talking and 70% of the time listening is an easy way to avoid the soul stare.

Tip Three: Listen More than You Speak

Listening is a crucial skill when it comes to networking. Effective listening helps you understand the other person's needs and interests, establish rapport, and build trust.

Nobody enjoys talking to someone who isn't listening; it is disrespectful and shows you aren't interested in what the person has to say. Nodding your head, asking open-ended questions, repeating key information the client says, and maintaining eye contact are effective ways to show you are listening, and you can reap the benefits.

Tip Four: Be Authentic

Being authentic is essential when it comes to networking and in life, and it allows you to establish trust, build deeper relationships, and communicate more effectively. Being yourself and staying true to your values can create more meaningful connections that benefit your personal and professional life.

You are unique, capable, and enjoyable. Don't change your authentic self to be liked; this will only fool someone for a minute. Enter every networking opportunity with the mindset to build relationships for a lifetime. Build a memorable impression by just being you.

Tip Five: Follow Up

Following up with your client allows you to deepen relationships, create opportunities, and demonstrate professionalism. Following up promptly and meaningfully can build stronger and more productive relationships that benefit your personal and professional life.

Have you ever been on a fantastic date, and they didn't message you afterward to say it was nice meeting you or request a second date? It leaves you wondering and often changes your perception of the person despite having a wonderful conversation. Think of networking the same way. Message the person and keep that conversation going; it often leads to amazing opportunities and future connections.

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In conclusion, you are a star with much to bring to the table. It doesn't matter if you're an introvert or an extrovert; remember that you are capable of being an effective networker. Follow these five tips, and you'll be one step closer to becoming a professional. You. Can. Do. It.

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